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5 Companies That Achieved Massive Growth by Outsourcing

5 Companies That Achieved Massive Growth by Outsourcing

Outsourcing is when a company hires another business to do part of its work. This can help the company focus on what it does best and grow faster. In this article, we look at how five big companies – Alibaba, WhatsApp, IBM, Basecamp, and Slack – used outsourcing to become more successful.

These companies chose to have other businesses handle things they didn’t specialize in. This allowed them to scale and focus on improving their main products or services. We can learn how back-office outsourcing can help other businesses grow by examining what these companies did.

Whether you’re just starting a business or looking to improve your company, understanding how these companies use outsourcing can give you ideas for growing and improving. We’ll closely examine what each company did and what we can learn from them.

Here are five companies that have grown because of outsourcing their back-office operations:


  • Founded: 1999
  • Strategy: In its early years, Alibaba outsourced website development to a U.S. firm, allowing the Chinese company to focus on building its core e-commerce platform and business relationships.
  • Growth: This strategy helped Alibaba rapidly scale its operations and user base. By 2014, when Alibaba went public, it achieved a record-breaking IPO valuation of $231 billion. As of 2023, Alibaba’s annual revenues were over¬†$100 billion, reflecting its immense growth.
Alibaba logo

Lessons Learned From This Outsourcing Case Study:

Leverage Global Talent for Local Success

Alibaba’s decision to outsource website development to a U.S. firm in its early days highlights the importance of tapping into global talent pools. By leveraging expertise worldwide, companies can accelerate development and focus on core business strategies. This approach can provide access to world-class capabilities for startups and growing businesses without requiring extensive in-house resources.


  • Founded: 2009
  • Strategy: With a team of just 55 employees at the time of its acquisition by Facebook in 2014, WhatsApp managed to support 450 million monthly active users by outsourcing software development.
  • Growth: This lean approach helped WhatsApp focus on its product, leading to rapid growth. It was acquired by Facebook for approximately $19 billion in 2014, making it one of the most significant tech acquisitions at the time. As of 2023, WhatsApp has over 2 billion users worldwide.
WhatsApp logo

Lessons Learned From This Outsourcing Case Study:

Do More with Less

WhatsApp’s ability to support hundreds of millions of users with a small team illustrates the power of strategic outsourcing. By focusing on a simple, reliable product and outsourcing complex development tasks, WhatsApp could scale rapidly without proportional increases in overhead. This teaches us that a lean, focused approach and strategic partnerships can lead to extraordinary growth and efficiency.


  • Founded: 1911
  • Strategy: IBM has strategically outsourced numerous back-office functions, including HR and IT services, to focus on higher-value segments like cloud computing and artificial intelligence.
  • Growth: While specific numbers related to the impact of outsourcing are not publicly available, IBM’s shift in focus has helped it maintain a leading position in the tech industry, with a market capitalization exceeding $100 billion as of 2023.
IBM logo

Lessons Learned From This Outsourcing Case Study:

Transform Core Business Through Strategic Outsourcing

Outsourcing various back-office functions facilitated IBM’s shift from traditional hardware to a focus on cloud computing and AI. This strategic realignment teaches us that even large, established companies can reinvent themselves by outsourcing non-core activities. It allows them to reallocate resources and focus on innovation and areas with the highest growth potential.


  • Founded: 1999
  • Strategy: Basecamp outsourced customer support to ensure 24/7 service without expanding its team significantly. This allowed the company to maintain a focused and efficient team.
  • Growth: This strategy contributed to Basecamp’s steady growth, with millions of users as of 2023. While specific financials are private, the company has been profitable for years and is known for its sustainable growth approach.
Basecamp logo

Lessons Learned From This Outsourcing Case Study:

Maintain Quality and Focus Through Outsourcing

Basecamp’s outsourcing of customer support demonstrates how companies can maintain high-quality service while keeping a tight focus on product development. This case study teaches us that outsourcing can be a tool for maintaining high standards and customer satisfaction, even as a company grows, without diluting the focus or increasing the size of the core team excessively.


  • Founded: 2013
  • Strategy: Slack outsourced design and development to speed up its product development cycle in its early stages. This allowed for rapid iteration and improvement.
  • Growth: This strategy significantly influenced Slack’s quick user adoption. By 2021, Slack was acquired by Salesforce for $27.7 billion. As of 2023, Slack has over 12 million daily active users, reflecting its massive growth.
Slack logo

Lessons Learned From This Outsourcing Case Study:

Accelerate Product Development with External Expertise

Slack’s rapid iteration and improvement through outsourcing design and development work show the value of external expertise in accelerating product development. This approach can significantly shorten the time to market and help companies adapt quickly to user feedback. The lesson is that strategic partnerships can be a powerful catalyst for innovation and growth, especially in fast-paced industries.

General Insights:

  • Focus on Core Competencies: Across all cases, a common theme is the focus on core business areas. Outsourcing allows companies to concentrate their resources and energies on what they do best.
  • Scalability and Flexibility: Outsourcing provides a way to scale quickly and flexibly, adjusting to market demands without the constraints of in-house operations.
  • Access to Global Talent: Leveraging global talent pools can bring diverse perspectives and expertise, driving innovation and quality in products and services.
  • Efficiency and Cost Savings: Outsourcing can lead to significant cost savings and operational efficiencies, contributing to the bottom line and allowing for reinvestment in growth areas.

These lessons from Alibaba, WhatsApp, IBM, Basecamp, and Slack provide a roadmap for other companies considering back-office outsourcing as a growth, innovation, and efficiency strategy. Each case underscores the importance of a thoughtful, strategic outsourcing approach tailored to the company’s unique needs and goals.

For all these companies, outsourcing back-office work was a strategic choice that allowed them to focus on core business areas, innovate, and scale quickly. The numbers, percentages, and valuations mentioned provide a glimpse into these companies’ significant growth and success, partly due to their outsourcing strategies. Please note that the financials and user numbers are based on the latest available data and are subject to change over time.

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Joniel Roy

I am an experienced SEO expert, Web Hosting Specialist, Full Stack Web Developer, and Content Writer with a strong background in digital marketing. My expertise spans from optimizing websites for search engines to developing robust web solutions and crafting engaging content. With a deep understanding of the latest industry trends and best practices, I help businesses enhance their online presence and achieve their digital goals.
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